Submit your analysis for the final P (promotion) for your chosen company’s product or service. Your analysis should cover all aspects related to promoting the product, including promotion to the customer and to other promotional audiences. Respond to the following:
What is the communication strategy?
What are the communication channels or media?
Who represents the product?
What is the sales approach?
What examples of sales techniques can you provide?
Include the following in your analysis and evaluation of your company’s promotion strategy:
What works and what can be improved?
How could the company improve in order to boost economic success of its brand?
How does the company’s promotional efforts affect the other Ps of the marketing mix?
How are the implications of an integrated marketing program related to business economic success?
How do the company’s promotional efforts affect decisions for its marketing and sales plans?
Cite any sources you use.
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