You select a firm from anywhere in the world and apply Porters Fives Forces Model to its current market position as well as the suggestion of either a Cost-Leadership or a Differentiation strategy and justifications for this.
Executive summary ….Current market status for the firm ….Application of Porters Five Forces Model to the firm Proposed strategy (cost leadership or differentiation)…. Justifications for choice of strategy…. Conclusion ….. The work will require that you use a minimum of 10 references of which 5 need to be academic and 5 can be from the firm’s web site, business news and other credible sources of information. (3500 words)
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