Market Segmentation & Targeting

Market Segmentation & Targeting

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• What problem does your product or service solve? 904 Surf Shop will be the very first surf shop in Jax Beach located directly on the beach to provide products to all customers along with surf and paddle board lessons and rentals.
• Describe the total market for your solution: Who are potential customers? The target market for 904 Surf Shop includes teenagers, young adults, and members of the surf community. Although we strive to serve our target market, our products and especially our services do not discriminate age. Direct mailing ads and coupons will be sent to the surrounding communities and given out at the local bars and restaurants surrounding the 904 Surf Shop.
• What are the key segments within this market? The 2019 Sporting Goods Manufacturer Corporation survey indicates that surfing, paddle boarding, and skimboarding now have more participation in the 32250 community than football, softball, and baseball combined. With a world surfboarding market over 2 million and steadily growing, our vision is to penetrate this market by promoting our products, services, and clothing line in the Jacksonville Outdoor Expo and be viewed as one of Jax Beach’s biggest assets.
• Identify and briefly describe 1-3 segments that this company serves. With our marketing efforts in surrounding bars and restaurants, 904 Surf Shop plans to serve the young adult crowd primarily with the young and fresh clothing line at our shop. With coupons and ads being sent to nearby neighborhoods, we also plan to serve families looking to be active outdoors. 904 Surf Shop has a very prominent military presence and a large part of our clothing line will also be sold on base at NAS Jax, as well as the base located in Mayport.
• Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities? The 904 Surf Shop marketing plan focuses on those looking to wear the most modern swim and surf wear because there is a high demand year round in Jax Beach. The shop will be profitable because it will be known as the go-to surf shop in Jax Beach by the locals and the seasonal tourists. 904 Surf Shop will continue to grow and expand with the help of the popular bars and restaurants that surround it. Not to mention the fact that it is right on the beach and is easily accessible to anyone needing a towel, sunscreen, water, or a surf lesson on the beach. With the lessons provided to guests, it will continue to grow the purchases of surfboards and paddleboards.