transparency and accountability in marketing

transparency and accountability in marketing

What Blockchain Could Mean for Marketing” http
DQ: How will Blockchain increase transparency and accountability in marketing?

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Required reading :-

“What Blockchain Could Mean for Marketing” https://hbr.org/2018/05/what-blockchain-could-mean-for-marketing
A Clearer Picture http://c2claritymedia.com/wp-content/uploads/accountability-transparency-in-media-today.pdf
Competitive Info: Digital Ad Fraud To Hit $22B By 2020http://www.insideradio.com/free/competitive-info-digital-ad-fraud-to-hit-b-by/article_6d3c6608-a815-11e7-9e40-bbd2e6133207.html
Are You Ready to Meet Customer Expectations in 2018?http://fieldservicenews.com/ready-meet-customer-expectations-2018/
Suggested Text (s): Blockchain Loyalty: Disrupting Loyalty and Reinventing Marketing Using Cryptocurrencies. Paperback – July 7, 2018 – ISBN 978-0-6483535-2-2 Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century Paperback – June 5, 2018 – ISBN 978-1-68261-619-2

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